How To Increase Sales On Etsy (9 Ways In 2022)
Overview
You may be a good creator who is selling your work on Etsy. Your products can be perfect but they may not sell. You need to understand the digital marketing world to find your customers. Here comes a list of actionable items to increase your sales on Etsy right now.
How To Increase Sales On Etsy?
Just like all kinds of sales, you need to make your sales funnel more efficient. Basically, 2 things. Increase your reach (your top of the funnel size) and enhance the probability of your sales (your bottom of the funnel size). Below are some very actionable steps that can increase your sales in the near future.
1. Connect Your Shop With Your Active Social Media Accounts
People who end up buying on Etsy do not necessarily start from Etsy. More likely they see your products from those posts on your Instagram account and then find your Etsy shop. All your activities on social media will connect your friends and friends of them. So, do miss any opportunity to connect with your potential customers.
2. Create a blog and Google SEO
While you are working on your craft, it is a great idea to record your story and create a blog along it. Blogging itself being a good way to create extra streams of income, your blog will surely attract more customers if you keep producing good contents. Of course, a blog also needs to have a good SEO on Google to increase your reach to your potential customers. Many free SEO tools are here to help you.
3. Optimize your SEO on Etsy
People search on Etsy. Only relevant contents and products will be displayed on the top of the search results. Similar to Google SEO, the results are ranked by Etsy algorithm. Key word is one of the key components. As a start, you should have key words of your products more prominently in your shop name and titles of your products.
4. Offer Free Shipping
This is customer psychology. People see the price of your product and know that’s all they need to pay. This creates a much higher probability of converting the customer to pay. You can consider running campaigns of free shipping and see how this impacts your sales. Also, free shipping can help increase your SEO ranking within Etsy.
5. Create Scarcity To Your Product
Etsy puts “only 3 available and it’s in 9 people’s cart” to create urgency for shoppers. This is again about purchase psychology. You can lower your best-selling product quantity to 3 or lower. It is no cost and an easy task for your shop.
6. Focus On After Sales
Repeated customers and word of mouth referrals are easy to convert. Most of the time they are impressed by your services instead of purely your products. Return and refund may seem hurting you in the short run, but it helps your long term success if you make your customers feel that your shop is handling it more smoothly than others.
7. Use Etsy Advertising
It costs money but it directly helps your exposure on Etsy. It simply increases the size of your top of sales funnel. I would suggest you start small and try different versions of the ad of your same product and see where the sweet spot for your shop is.
8. Create Bundle To Increase Order Size
It is easiest to create bundles with your best-selling products. Bundle them with some relevant items. You can give them a small discount to give people an incentive for the bundle.
9. Discount Code
Propel’s psychology again. Give the discount codes to your current customers or followers on your social media accounts. Everyone wants a discount.
Summary
Above are actionable items that can increase your sales on Etsy quick and easy. You can test each strategy one by one and see which one suits your store most. Other than selling on Etsy, there are still numerous ways to increase your income online and easily.
