The Complete Technical SEO Audit Checklist (2022)
A successful search engine optimization campaign requires an integrated approach to all three phases—search engine optimization, content creation, and user experience. Technical SEO is just as important as content and user friendliness in producing a complete search optimization strategy. To guarantee that your technological SEO technique is free of bugs, you may use a technical SEO checklist and audit.
Google and Bing search engine algorithms dispatch crawlers to your site to examine the HTML code, JavaScript, performance, structure, and other elements. This implies that a well-optimized website needn’t only feature high keyword density and good content in order to produce desirable SEO results. Many internet marketers and company owners are aware of the importance of SEO, yet technical SEO auditing is complex and may be beyond the skill set of even seasoned SEO specialists.
A comprehensive technical SEO audit checklist to evaluate the health of your website is a fantastic approach to figure out what you need. This SEO audit checklist was created to assist you navigate some of the most essential aspects of contemporary search optimization. It is useful for online businesses and eCommerce sites in determining where they may be falling short.
Here is the items that you want to check and see where your site is.
- Make Sure Your Content is Visible
- Ensure Your Analytics/Tracking is Set Up
- Check Your Canonicalization
- Accessing Google Search Console
- Check for Manual Actions
- Check Your Mobile Friendliness
- Check for Coverage/Indexing Issues
- Scanning your Site for 404s
- Auditing Your Robots.txt File
- Using the Site Command
- Check that Your Sitemap is Visible
- Secure Protocols & Mixed Content
- Check for Suspicious Backlinks
- Security Issues
- Checking Schema Markup
What Is A Technical SEO Audit?
An SEO audit is a study of your website’s technical elements to ensure that they are in line with industry standards for search engine optimization. This implies parts of your site that have a direct link to ranking criteria used by Google or Bing, such as the code. An Excel spreadsheet may be sufficient to complete the checklist.
An audit checklist may be something as simple as going through our guide step-by-step, making notes of any concerns in an Excel doc or a word document, for instance. You can use this information to put issues aside and address each one individually, ensuring that your website is properly optimized for search engine performance.
This is only the start of your journey to create more revenue streams. You can then go and use free and paid SEO tools to optimize your site to drive better traffic.